![]() Warby Parker is a direct-to-consumer eyeglass brand which allows customers to try on glasses at home. This means that the glasses will stay fixed in place if you tilt your head and will even show the way the light filters through a pair of acetate frames, for example. The New York City-based firm said that its "placement algorithm mimics the real-life process of placing a pair of frames on your face, taking into account how your unique facial features interact with the frame”. Artificial intelligence could help retailers save up to $340bn, says Capgemini report.How luxury retailers like Gucci, Stella McCartney and LVMH are embracing digital transformation.Global augmented and virtual reality learning market to near $10bn by 2023.Read the latest issue of Gigabit magazine.In doing so, it allows Warby Parker's customers to realistically visualise how certain frames, textures and colours will look like on their face by using accurate measurements and a method it calls “unique placement”. Therefore, it is only available for customers who own an iPhone X, XR or XS. The technology utilises the iPhone selfie camera as well as Apple’s ARkit and Tue Depth technology. Online glasses and sunglasses retailer, Warby Parker, has launched a new “virtual try-on” feature that allows customers to preview glasses using augmented reality (AR).
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